New York – On February 9, during the action in the Action in Super Bowl 59, be ready for the attack of celebrities, cute animals and snack brands filled with advertisements when Philadelphia Eagles faced the heads of Cancer City at Caesar Superdome at New Orleans.
Anheuser-Busch, Meta, Pepsico, Frito-Way, Taco Bell, Uber Eats and others will win over the Fox and win over 120 million spectators through free livestream on Tubi.
The demand for advertising space this year was strong, Mark Evans, the executive vice -president of advertising sales for Fox Sports, said, “In November, a weightlist for a weightlist for advertising space and abolition is ready to pull out anyone.”
The high demand seems to have pushed prices into a record, with some advertising locations allegedly sold $ 8 million and even 30 million sales for 30 seconds. Fox refused to comment on the specific price tag for 30 seconds, which may vary depending on placements and other factors. But in an earning call in November, CEO Lachlan Murdoch said the advertisement place was sold on “record pricing”. Last year, a 30-second rank ran for about 7 million dollars.
Super Bowl is a hot ticket for advertisers because live viewers are so big. Last year, an estimated 123.7 million viewers were included in the game, according to Nielsen.
Evans stated that the mixture of advertising categories for most parts consists of general suspects: drinks, snacks, tech companies and telcoses. He said that more advertisements would focus on AI, and this year a little more pharmaceutical companies advertisement.
A category that is below is movie promo and streamers. Super Bowl, another traditionally large category for the automakers, is sitting out it out after a difficult year, mainly in the region, with only the jeeps and RAM brands of stellantis announced an appearance.
In January, the wildfire of California estimated the game less than normal. The State Farm pulled out of its planned advertisement to focus on fire. And some other advertisers faced delay in production. But Evans said that houses were built wherever possible.
“These are unique circumstances. … So we are adjusting as much as possible to try to make sure that everyone can do what they need to do, “he said. But more importantly, you know, yourself or Do not put anyone else in the way of loss. ”
Advertisers are expected to start releasing their advertisements in the days before the game. One of the first advertisements of the debut was an advertisement for the old man – which would not be aired at the national level, but will be aired in some regional markets – a clidsdel is characterized by a characteristic that helps in creating beer delivery.
Another Anheuser-Busch brand, Michelob Ultra also released its advertisement, showing Wilm Daffo and Catherine O’Hara as a hall of pickle.
The teaser has been abolished this year, including a renovation of Helman’s one of Helman, a re -reunion between Meg Ryan and Billy Crystal, when in “Jab Harry Met Sally”, a Uber Ets Teaser has a Charlie XCX. And touched Martha Stewart, and Chris Hemsworth and Chris Prat Meta’s smart. Glasses.